Blog
Ideas against banality
On branding, marketing, and why 'that's how it's done' is the most dangerous argument in the industry.
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How Much Does Facebook Advertising Cost in Romania? The Answer Agencies Avoid
No vague "it depends": honest EUR budget ranges, the real cost drivers, and why the Boost button is the most expensive button in marketing.
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Google Ads or Facebook Ads? Wrong Question (and It's Costing You)
Google Ads or Facebook Ads? Wrong question. Google captures existing demand, Meta creates it. How to run both and split the budget, with real numbers.
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What Is ROAS and Why It's the One Number That Actually Matters
ROAS explained in plain terms: the formula, a worked example in lei, the margin math, and why it's the only ad metric worth moving budget for.
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Why your brand looks like everyone else's (and what it costs you)
Banality isn't neutral. It's an invisible tax you pay on every impression, every scroll, every customer who doesn't remember you.
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How to choose a marketing agency (and the questions that expose the snake oil)
Red flags, the right questions, and why a before/after on the same account is the most honest proof. A candid guide to choosing a marketing agency.
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Your slow website is costing you customers (and the 2-minute test that proves it)
Every second of load time costs you conversions, pricier clicks and Google rankings. Test your site speed free in 2 minutes, no developer required.
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Social Media for Local Businesses: What Actually Works
Big-brand tactics fail on a local radius. What your audience actually wants, the daily-posting myth, and an 80/20 framework you can sustain.
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Real Estate Lead Generation: 7 Mistakes That Burn Budgets
Fragmented campaigns, leads called three days late, panic after one soft month. The 7 mistakes that burn real estate lead generation budgets, and the fixes.
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Rebranding: When You Actually Need It (and When It's Just an Expensive Excuse)
An agency that sells rebranding tells you when not to buy it. The real signs, the expensive excuses, and how to measure whether it worked.
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How to Sell Event Tickets With Paid Ads (Without Begging the Algorithm)
A practical playbook for event promotion with paid ads: sales phases, city-level targeting, ROAS optimization and retargeting. Real numbers, not theory.
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Content That Sells vs. Content That Fills the Feed
A full calendar is not a strategy. The 3 jobs of social media content, the logo test, and how to brief content that actually sells.