<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Blog - Verity Agency</title><description>Ideas on branding, marketing, and why banality is the most expensive thing a brand can buy.</description><link>https://verity-agency.com/</link><language>en</language><item><title>How Much Does Facebook Advertising Cost in Romania? The Answer Agencies Avoid</title><link>https://verity-agency.com/blog/how-much-does-facebook-advertising-cost-in-romania/</link><guid isPermaLink="true">https://verity-agency.com/blog/how-much-does-facebook-advertising-cost-in-romania/</guid><description>No vague &quot;it depends&quot;: honest EUR budget ranges, the real cost drivers, and why the Boost button is the most expensive button in marketing.</description><pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Google Ads or Facebook Ads? Wrong Question (and It&apos;s Costing You)</title><link>https://verity-agency.com/blog/google-ads-or-facebook-ads/</link><guid isPermaLink="true">https://verity-agency.com/blog/google-ads-or-facebook-ads/</guid><description>Google Ads or Facebook Ads? Wrong question. Google captures existing demand, Meta creates it. How to run both and split the budget, with real numbers.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate></item><item><title>What Is ROAS and Why It&apos;s the One Number That Actually Matters</title><link>https://verity-agency.com/blog/what-is-roas-and-how-to-calculate-it/</link><guid isPermaLink="true">https://verity-agency.com/blog/what-is-roas-and-how-to-calculate-it/</guid><description>ROAS explained in plain terms: the formula, a worked example in lei, the margin math, and why it&apos;s the only ad metric worth moving budget for.</description><pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Why your brand looks like everyone else&apos;s (and what it costs you)</title><link>https://verity-agency.com/blog/your-brand-looks-like-everyone-elses/</link><guid isPermaLink="true">https://verity-agency.com/blog/your-brand-looks-like-everyone-elses/</guid><description>Banality isn&apos;t neutral. It&apos;s an invisible tax you pay on every impression, every scroll, every customer who doesn&apos;t remember you.</description><pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate></item><item><title>How to choose a marketing agency (and the questions that expose the snake oil)</title><link>https://verity-agency.com/blog/how-to-choose-a-marketing-agency/</link><guid isPermaLink="true">https://verity-agency.com/blog/how-to-choose-a-marketing-agency/</guid><description>Red flags, the right questions, and why a before/after on the same account is the most honest proof. A candid guide to choosing a marketing agency.</description><pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Your slow website is costing you customers (and the 2-minute test that proves it)</title><link>https://verity-agency.com/blog/a-slow-website-is-costing-you-customers/</link><guid isPermaLink="true">https://verity-agency.com/blog/a-slow-website-is-costing-you-customers/</guid><description>Every second of load time costs you conversions, pricier clicks and Google rankings. Test your site speed free in 2 minutes, no developer required.</description><pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Social Media for Local Businesses: What Actually Works</title><link>https://verity-agency.com/blog/social-media-for-a-local-business/</link><guid isPermaLink="true">https://verity-agency.com/blog/social-media-for-a-local-business/</guid><description>Big-brand tactics fail on a local radius. What your audience actually wants, the daily-posting myth, and an 80/20 framework you can sustain.</description><pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Real Estate Lead Generation: 7 Mistakes That Burn Budgets</title><link>https://verity-agency.com/blog/real-estate-lead-generation-mistakes/</link><guid isPermaLink="true">https://verity-agency.com/blog/real-estate-lead-generation-mistakes/</guid><description>Fragmented campaigns, leads called three days late, panic after one soft month. The 7 mistakes that burn real estate lead generation budgets, and the fixes.</description><pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Rebranding: When You Actually Need It (and When It&apos;s Just an Expensive Excuse)</title><link>https://verity-agency.com/blog/rebranding-when-yes-when-no/</link><guid isPermaLink="true">https://verity-agency.com/blog/rebranding-when-yes-when-no/</guid><description>An agency that sells rebranding tells you when not to buy it. The real signs, the expensive excuses, and how to measure whether it worked.</description><pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate></item><item><title>How to Sell Event Tickets With Paid Ads (Without Begging the Algorithm)</title><link>https://verity-agency.com/blog/how-to-sell-event-tickets-with-ads/</link><guid isPermaLink="true">https://verity-agency.com/blog/how-to-sell-event-tickets-with-ads/</guid><description>A practical playbook for event promotion with paid ads: sales phases, city-level targeting, ROAS optimization and retargeting. Real numbers, not theory.</description><pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate></item><item><title>Content That Sells vs. Content That Fills the Feed</title><link>https://verity-agency.com/blog/content-that-sells-vs-content-that-fills-the-feed/</link><guid isPermaLink="true">https://verity-agency.com/blog/content-that-sells-vs-content-that-fills-the-feed/</guid><description>A full calendar is not a strategy. The 3 jobs of social media content, the logo test, and how to brief content that actually sells.</description><pubDate>Mon, 18 May 2026 00:00:00 GMT</pubDate></item></channel></rss>